Waitrose has stopped selling milk in environmentally-friendly pouches, the UK retailer has confirmed.
The company, which introduced the milk pouch and jug concept in a bid to reduce packaging, told just-food that the concept had met with poor consumer demand.
Go deeper with GlobalData
This, a spokesperson said, had resulted in milk being thrown away.
“We simply were not selling the product, which has a limited shelf life. This unnecessary food waste was unacceptable,” the spokesperson said.
The spokesperson added that the upmarket grocer would continue to look at other policies to reduce packaging.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
