Waitrose has signed a further two-year sponsorship deal with Reading Football Club.
The UK supermarket chain, which is in its third season of sponsoring Reading having first signed up to support the club in 2008, is the only food retailer in the UK to have this kind of deal with a major football team.
As part of its sponsorship of the 2011/12 and 2012/13 seasons, Waitrose’s name will continue to appear on the team’s home and away kits, Waitrose special offers will be available to season ticket holders, and the supermarket will supply food for the players’ away matches.
Waitrose commercial director Mark Williamson said: “We’re delighted to extend our commitment to Reading Football Club and its supporters by sponsoring the team for the next two seasons. The partnership has already enabled us to support the community in one of our prime retailing areas and broadened the exposure of our brand on both a local and national level. We look forward to building on the success of the partnership and further realising its potential in the years ahead.”