Waitrose has launched Monty Bojangles, a new range of all-natural sweets that includes “old favourites” such as Pear Drops, Bhubarb and Custards and Cola Cubes.
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To coincide with the product launch, the UK retailer has introduced a Great Sweet Revival campaign, which asks consumers to vote online for their childhood favourites, the most popular of which will be reintroduced at the company’s stores.
“Nostalgic foods seem to be really popular at the moment and we decided to bring something else back,” a spokesperson for Waitrose told just-food.
