Upmarket UK grocer Waitrose has begun selling milk in bags in an attempt to cut the household waste thrown away every week.
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Shoppers to some 21 Waitrose stores are able to buy a reusable milk jug with Calon Wen organic milk, which will be available in strong film “eco paks”.
Waitrose said the eco paks use some 75% less plastic packaging than the equivalent polybottle.
Waitrose dairy buyer Jane Hills said: “We are always looking for ways to reduce packaging and the milk jug is a perfectly simple replacement for the existing polybottles.”
The recyclable milk jug will cost GBP1.99 (US$3.99) with the Calon Wen organic milk costing GBP0.91.
The retailer said it would look to roll out the scheme to more branches.
