UK grocery retailer Waitrose is the most popular supermarket in the UK in terms of service, according to a survey by Which?

The report, published today (26 January) by the consumer watchdog, revealed that Waitrose had topped its annual “satisfaction survey”, while budget stores Lidl and Aldi “outperformed” the ‘big four’ supermarkets.

The ‘big four’ supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – failed to impress customers as much as budget alternatives Aldi and Lidl, the report noted, which scored 65% and 64% respectively. Both also received five out of five stars for their pricing.

The Co-operative came bottom in the survey of 12,000 members, with just 46%.

Peter Vicary-Smith, chief executive of Which?, said: “Once again, Waitrose has come out top in our rigorous supermarket survey, delivering on quality, service, range and store environment. People are still on the look-out for a bargain, though, as Aldi and Lidl’s performance shows.”