UK grocery retailer Waitrose is the most popular supermarket in the UK in terms of service, according to a survey by Which?

The report, published today (26 January) by the consumer watchdog, revealed that Waitrose had topped its annual “satisfaction survey”, while budget stores Lidl and Aldi “outperformed” the ‘big four’ supermarkets.

The ‘big four’ supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – failed to impress customers as much as budget alternatives Aldi and Lidl, the report noted, which scored 65% and 64% respectively. Both also received five out of five stars for their pricing.

The Co-operative came bottom in the survey of 12,000 members, with just 46%.

Peter Vicary-Smith, chief executive of Which?, said: “Once again, Waitrose has come out top in our rigorous supermarket survey, delivering on quality, service, range and store environment. People are still on the look-out for a bargain, though, as Aldi and Lidl’s performance shows.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.