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March 4, 2014

UK: Walkers Shortbread launches “on-the-go” sharing bags

Walkers Shortbread has responded to the demand for "convenient and portable sweet treats" with the launch of its Mini Scottie Dog sharing bag in the UK.

Walkers Shortbread has responded to the demand for “convenient and portable sweet treats” with the launch of its Mini Scottie Dog sharing bag in the UK.

The new mini Scottie Dog sharing bags feature the tartan livery familiar with the brand. The biscuits are shaped as puppies.

Each 125g bag is priced GBP1.50 (US$2.49)

Joint managing director Jim Walker said: “The Walkers brand has always enjoyed an iconic status with a loyal consumer base. Though our family have added many new products to our range during the last century, each and everyone holds to those original values of quality and natural goodness.

“Our sharing bags prove popular as on-the-go snacks continue to drive the category forward especially amongst younger consumers and we are extremely excited about this latest launch.”

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