UK baker Warburtons has extended its Half & Half bread offering further with the launch of sliced rolls.

Half & Half Sliced Rolls join Warburton’s Medium and Toastie loaves launched late last year. The baker said it is hoping the launch will drive further growth in the half and half sector, which is currently worth GBP202m (US$321.8m), according to figures from Nielsen.

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The launch will be supported by TV advertising through to March. The products are available to multiple and convenience retailers and have an RRP of GBP1.23 per eight-pack.

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