Warburtons commercial director Roz Cuschieri is set to move to Genius Foods in the role of director for the gluten-free bread firm.

Cuschieri has over 20 years experience in the FMCG and retail sectors and will be responsible for developing the Genius brand in the UK, the firm said today (28 October).

She began her career at United Biscuits in a sales and consumer marketing capacity, followed by a five-year stint at brewer Scottish Courage in senior roles focused on trade and category marketing.

Cuschieri moved to Warburtons in 1998 where she spent the following 12 years, seven of which were spent on the company’s executive board. For her final five years at the group she held the position of commercial director.

Earlier this year, Genius Foods announced plans to launch what it claims is the first television advertisement for a gluten-free bakery brand in the UK.