Weight Watchers is adding to its range of iced desserts on sale in the UK.
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The lines, produced by Icefresh Foods, include Weight Watchers Cones in two flavours – strawberry & vanilla, as well as chocolate & vanilla. Two more line will be launched later in the year.
Icefresh MD Simon Spence said the company had the “ frozen market know-how” to launch the products.
“We have ambitious plans that will grow the Weight Watchers Iced Desserts brand over the next two years and to lead the low calorie Iced Dessert category in three years – a challenge we are confident we can achieve,” Spence said.
