Sales of Weight Watchers cakes in the UK are growing at a rate of 11.6%, more than double the rate the overall cake market, which has witnessed sales growth of 4.8%, according to the latest TNS figures.

Weight Watchers is the sectors fastest growing low-fat brand. Weight Watchers cakes, manufactured under licence by Anthony Alan Foods, account for over 50% of the UK’s low-fat cakes, the company said. Its Carrot Cake Slice is the biggest seller in the low-fat sector, and the seventh biggest in the cake slice category, where it competes with full-fat cakes.

“What makes our figures even more gratifying is that we’re bucking the trend; overall sales of low-fat cakes fell by 6.8%,” says Anthony Alan Foods sales director Mark Rooza. “This shows that Weight Watchers cakes are regarded totally as a treat, not as a compromise.” 

Anthony Alan Foods attributed the success of the products to its willingness to work closely with retailers. For example, the company said, it offers range of packaging to suit each sector – from hypermarkets to convenience stores. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.