Weight Watchers is to revamp its low-fat chilled yoghurt and dairy dessert brands with refreshed packaging across its UK range.
On shelf from this month, the “vibrant” packaging is designed to ensure prominent stand out, the company said today (27 April). The revamp will be rolled out across the Weight Watchers range of 28 yogurts and dairy desserts including: Weight Watchers Yogurts, Weight Watchers Mousse, Weight Watchers Fromage Frais and Weight Watchers Creamed Rice.
“Our research has shown that consumers can sometimes perceive low-calorie foods to be lacking in taste but when they try products from the Weight Watchers range, including our yogurts and dairy desserts they realise that this is not the case at all,” said Hayley Roth, Weight Watchers senior brand manager.
“We are really excited about the new packaging which will encourage consumers to reappraise the CYD offering and pick up, and try, the delicious products in our range.”
The Weight Watchers range will be supported throughout April, May and June via an integrated media campaign that includes women’s press, online and promotional support in 225 gyms nationwide.