WeightWatchers Foods has extended its food portfolio in the UK with the launch of a low fat dairy spread and half fat butter.
The products, which are manufactured under license by Glanbia Consumer Foods, are being targeted at consumers looking for products which are lower in fat and calories.
WeightWatchers claims its new spread is the lowest fat on the market at 85% less saturated fat than standard butter. Available in a 250g tub, it has an RRP of GBP1.29 (US$2).
Weightwatchers Half Fat Butter with reduced cholesterol comes in a 200g foil with an RRP of GBP1.29.
Both products are available in 333 Asda stores and will roll out further from August.
“We are excited at the prospect of showcasing our capabilities, and looking forward to introducing further innovation in the near future,” said William Wake, UK country manager for Glanbia.