View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 2, 2006

UK: What do you get when you cross a tiger with a tomato?

The latest designer food available to UK consumers is Marks & Spencer’s green and red striped “tiger tomato”.

The latest designer food available to UK consumers is Marks & Spencer’s green and red striped “tiger tomato”.

The size of a cherry tomato, the tiger tomato is not unlike more traditional tomato varieties, Kate Todd, Marks & Spencer spokesperson told just-food.

“Other than the skin colour there is no real difference from any other tomato variety,” Todd said, adding that its strong skin made it particularly good for barbequing.

Marks and Spencer developed the new breed in response to an increasing demand for novelty produce, Todd observed. “People are wanting more unusual varieties. People are becoming more adventurous and Marks & Spencer have responded to this by developing a new and unique variety of tomato.” 

Available in stores now, Todd declined to comment on how early sales have gone – so it remains to be seen whether the tiger tomatoes will become a roaring success.

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food