Green campaigners at the WWF have hit out at seafood labelling schemes for confusing consumers, who are increasingly looking to buy sustainable fish.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A report carried out by Accenture Development Partnerships claimed some schemes lack the necessary evaluation of fisheries to support “sustainable fishing and healthy oceans”.
“The findings of this assessment reveal serious inadequacies in a number of ecolabels and cast doubt on their overall contribution to effective fisheries management and sustainability,” said Miguel Jorge, director of the WWF International’s Marine Programme.
The report reviewed seven labelling schemes, including Naturland, Friend of the Sea and Krav, but reserved some praise for the programme ran by the Marine Stewardship Council.
The MSC scheme scored 95% “compliance” on issues like how it issues certificates for sustainable seafood and for on-pack information.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHowever, Jorge said the MSC’s scheme needed improvement. “While the assessment shows the MSC comes out best in class using the most rigorous programme out there, it is not perfect. Improvements are needed across the board to ensure all seafood ecolabels deliver on their promise.”
