Wyke Farms has said it is “disappointed” that Morrisons has cancelled its meeting to discuss a de-listing by the UK retailer of its cheddar range.

Wyke was told by Morrisons earlier this month that its cheddar will no longer be sold at its stores from mid-September following an “e-auction” for shelf space.

As a result, the dairy firm launched a Facebook campaign to get its Wyke’s Mature, Extra Mature and Vintage cheddars re-listed.

Wyke was scheduled to meet with Morrisons this week, however, a spokesperson for the company told just-food today that the meeting had been cancelled by the retailer.

“Morrisons cancelled the meeting and said there’ll be another opportunity in the new year to get our brands back in store. They didn’t give a reason for cancelling the meeting but said they stand by their decision to de-list the product.”

The spokesperson said Wyke was “disappointed” the meeting was cancelled but that it is feeling “positive” it will gain a re-listing in the New Year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Morrisons did not return comment at the time of going to press.