UK dairy firm Wyke Farms has announced it will rebrand its Truly Scrumptious Farmhouse Butter as Ivy’s Original Farmhouse Butter.

The company said today (21 March) that the move will mean the range will “better fit within the core Wyke Farms range”, bringing its butter in line with its Ivy’s Vintage Reserve Cheddar line.

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It said the Ivy’s brand more accurately reflects the “quality, history and provenance of the product by featuring matriarch and brand founder Ivy Clothier”.

Wyke said the change comes as part of a complete brand revamp to include the ‘150 years of family farming’ badge on all packaging.

The company said that Ivy’s Original Farmhouse Butter’s “traditional farmhouse flavour and premium quality” is aimed at the dinner party and special occasions market.

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