UK dairy firm Yeo Valley is looking to tap into the growth of the fat-free yoghurt market with the launch of a 0% fat range.
The Noughty line is targeted at consumers looking for “a guilt-free snack without compromising on taste”, the yoghurt maker said. The range is available in four variants: Raspberry & Vanilla, Blueberry& Blackcurrant, Fig & Honey, and Mango, Lime & Lemongrass.
The yoghurts are made up of a portion of thick natural yoghurt over a layer of fruit compote.
The range will be available in 150g pots from Waitrose and Sainsbury’s stores from June.