UK organic dairy firm Yeo Valley has launched a range of four-pack yoghurts focusing on a single flavour.
The four-pack Pot range has been launched in a bid to make organic yoghurt “more accessible to a broader market”, the firm said today (7 June).
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Each multi-pack will contain one flavour and will be available in eight flavours including Whole Milk Strawberry, Raspberry, Apricot and a limited-edition Cherry.
One mixed pack is being launched containing Whole Milk Fruity Favourites.
The packs have an RRP of GBP1.69 (US$2.45) for 4 x 120g pots, and will be supported by a series of cut price promotions and a marketing campaign incorporating TV, radio, press and poster advertising.
Ben Cull, head of brand marketing at Yeo Valley, said: “The next 12 months represent an exciting time for Yeo Valley, kicking off with the launch of Pots. We’ve listened to consumers and have specifically developed a new exciting pack format that is different to any other in the market.
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By GlobalData“The new range is just the first in a series of launches and activities for the brand,” he added.
