2001 has turned into another record year for organic dairy products reports market leader Yeo Valley Organic.

Sales across all sectors broke new ground and by the beginning of December, the market was worth almost £43m, even higher than the £40m predicted by the company earlier in the year.

Though organic yogurts have started to come under price pressure as a result of everyday value competition by the multiples, organic yogurts managed to develop their business at a faster rate than that achieved by conventional brands, and ended the year up by 14.4% in value and 14.9% in volume. This compared to 8.9% value and 7.3% volume recorded for the total yogurt market.

Children’s products continued to move ahead rapidly, with value for the total market (conventional as well as organic) of £43m, up by almost 22% on the previous year. Chilled desserts also enjoyed rapid growth, up 11.4% in value and 12.8% in volume, year on year.

Yeo Valley Organic retained its place as clear market leader in the organic sector, with a brand share of more than 56%, seven times that of its nearest rival.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We are now not only the most significant organic brand in the total grocery business, but also a major competitor to non organic products. While other long established yogurt brands have seen their share fall, our growth has helped to drive the total yogurt market,” commented Yeo Valley Marketing Director, Ben Cull.

“Demand for organic products continues to increase strongly and the Soil Association believes that sales will continue to grow by 20% year on year. This reinforces our view that the organic sector will continue to be the most dynamic part of the dairy business, with continuing strong progress for many years to come.”