YOPLAIT has expanded its Petits Filous fromage frais range, with the launch of Big Pots of Fruit Layers.


The launch is designed to extend the brand’s appeal to older children and includes the addition of a blackberry variant.


Kathleen Wright, group brand manager, Petits Filous, said: “Our Big Pots are continuing to attract an older age profile to Petits Filous and by adding Petits Filous Fruit Layers to our portfolio, we are strengthening our value proposition.


“We are also really excited to be adding a new flavour to the Petits Filous range with the delicious blackberry pot. By combining it with other favourites including strawberry, peach and apricot, we are bringing more variety and choice to the category.”


Petits Filous Big Pots of Fruit Layers are available in 4 x 100g pots, in strawberry, peach, apricot and blackberry flavour at a RRP of GBP1.58 (US$2.61).