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April 22, 2008

UK: Young’s appoints marketing director

UK seafood group Young’s has restructured its marketing team under the leadership of newly-appointed marketing director, Yvonne Adam.

UK seafood group Young’s has restructured its marketing team under the leadership of newly-appointed marketing director, Yvonne Adam.

Adam joined Young’s in 2005 and was most recently director of chilled marketing for the company’s Scottish operations.

Following a restructuring of Young’s parent group, Foodvest, retailer own-label products are now made by Foodvest’s other UK fish business, The Seafood Company. 

“Our recent restructuring puts marketing at the heart of the Young’s business as we seek to build the opportunities for fish – which is a perfect match with current consumer demands for natural, healthier eating,” Adam said.

Prior to joining Young’s, Adam held senior marketing and commercial roles at Premier Foods.

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