Fish supplier Young’s and Mitch Tonks is using new tracing technology to offer consumers more precise information about where and when seafood was caught.
Go deeper with GlobalData
UK-based Young’s will use a new technology system, trialled in partnership with fishermen in Stornoway and Glasgow University for the past two years, firstly through a group of Scottish Langoustine fishermen. The new Equipment, which can collect, record and transmit the location, maturity and quality of catches via satellite, could be used on over 200 vessels by the end of the year.
The company is calling the system YoungsTrace and hopes it will reduce the risk of catching juveniles or pregnant female fish as well as specifying size, taste and quality – unlike conventional methods.
FishWorks founder Mitch Tonks said: “YoungsTrace has been developed further by the team at Young’s so that information can be sent back directly from the boats who are fishing for langoustines to the FishWorks fishmongers, displaying details of the day’s catch that will be sent to FishWorks within eight hours of catch.
“This revolutionary approach is just one of the landmark ideas being worked on by Young’s and Tonks to bring fantastic seafood confidently to British customers.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
