Unilever has appointed Zentropy Partners as its lead digital planning agency
in the UK. Zentropy Partners won the account in a competitive six way pitch
having previously worked at both planning and execution levels for a range of
Unilever food brands – Birds Eye, enjoy! and Magnum.
Alastair Duncan, managing director of Zentropy Partners UK, commented: “Unilever
markets some of the world’s best known brands. The move to rationalise the strategic
digital planning process into one specialist agency for all its brands will
deliver significant efficiency and effectiveness gains, allowing Unilever brands
to take advantage of the constantly evolving digital landscape.”
Zentropy Partners will assume the digital planning agency role for Birds Eye
Wall’s, Lever Fabergé and Unilever Bestfoods. Brands owned by these companies
include Magnum, Flora, Persil, Dove, Domestos, Sure, Marmite, Cif, Colmans and
Zentropy Partners is an IPG owned company that forms part of the McCann-Erickson
WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg,
Berlin, New York, Minneapolis, Los Angeles, and Sydney.
Unilever is one of the world’s largest consumer products companies with annual
sales of £27 billion. It produces and markets a wide range of foods and home
and personal care products. Unilever operates in 88 countries around the globe
and employs approximately 290,000 people.