The Ukrainian unit of US food giant Kraft Foods is aiming to capture a 10% share of the chocolate bar market in Ukraine in 2004.
Yaroslav Koval, marketing director of Kraft Foods Ukraine, said the company already has a 6% share of the market with its Siesta and 3Bit chocolate bars, reported the Ukrainian News.
The company plans to continue promotion of its 3Bit bar to raise the product’s market share from 1% at the start of the year to 5% by the end of 2004.
In late April, Kraft Foods Ukraine began production of the 3Bit bar at its facility in Trostianets, Sumy. Previously the company had imported the product from its facility in Lithuania.