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September 26, 2018

Ukraine’s MHP set to acquire fellow meat processor Perutnina Ptuj 

Ukraine-based poultry processor MHP has announced it is set to acquire Perutnina Ptuj, a Slovenian peer, for an undisclosed sum.

Ukraine-based poultry processor MHP has announced it is set to acquire Perutnina Ptuj, a Slovenian peer, for an undisclosed sum.

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MHP is a vertically-integrated company and a poultry producer in Ukraine, with facilities in the European Union – in the Netherlands and Slovakia -and a sales and distribution office in the United Arab Emirates.

Perutnina Ptuj produces food for its home market and exports to countries including Croatia, Serbia and Austria. Its products include deli meats, chicken cuts and sausages under brands such as Poli, Jata and Topiko.

MHP sells around 60% of its poultry products domestically and around 40% to more than 60 countries across the world. 

London-listed MHP said it is taking a strategic step with this deal, “which will add value to the company and strengthen its position as a global player, while Perutnina Ptuj is obtaining a strategic long-term investor”.

It added: “Perutnina Ptuj has a strong brand and significant share of poultry value-added products, which MHP is ready to support over the coming years through investment and further development.”

MHP said it plans to improve the quality of the Perutnina Ptuj’s production base to meet the highest EU standards. 

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Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
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  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
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