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July 16, 2020

UK’s Signature Flatbreads to boost production, create jobs

UK bakery business Signature Flatbreads has revealed expansion plans following increased sales during the lockdown period.

By Leonie Barrie

UK bakery business Signature Flatbreads has said its is committing “significant investment” to increase production capacity.

The company said the move will create 75 to 100 new jobs at its facility in Dunstable in south-east England.

Signature Flatbreads, which makes tortilla wraps, naan breads, pizza bases and pittas for UK retailers and foodservice operators, said its investment, for which no figure was provided, is a result of increased sales during the lockdown period enforced by the Covid-19 virus.

David Laurence, joint managing director of Signature Flatbreads, said: “We want to build on our strong sales performance and re-invest into our company. Staff and efficient high-tech production are both essential to our success and will allow us to keep inspiring consumers with high quality, innovative breads.

“The company has already benefited from sales growth as people increasingly demand more interesting breads at mealtimes, which our products deliver. 

“Lockdown has seen this trend continue and products such as our Greek Style Flatbreads are performing well, which we believe is partly due to an increased desire to make home eating more varied, as well, of course, as it being more frequent.”

Signature commissioned an additional production line in June, with another due to be installed this month.

The company, which owns the Planet Deli brand of long-life bakery products and the Deli Kitchen brand of flatbreads, has been independently owned since Swiss-Irish bakery firm Aryzta sold off its 50% stake in the business in March 2018.

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