View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 20, 2020

UK’s Symington’s launches D2C platform

UK ambient food group Symington's has launched an initiative in a new distribution channel, it has revealed.

By Leonie Barrie

UK ambient food group Symington’s has launched a direct-to-consumer (D2C) platform, it has revealed.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The company, based in Leeds in northern England, said Symington’s to You has been rolled out following a “huge uplift in demand from the country’s consumers for its products in recent months”.

The online ordering service went live on Monday (17 August). It will provide access to the company’s best-known brands, including Mug Shot convenience snacks and Naked instant snack pots.

Symington’s site has gone live with five ‘bundles’ available to purchase by UK mainland-based customers each priced at GBP10.00 (US$13.13) plus postage and packing.

David Cox, CEO of Symington’s, said: “We’ve seen some major changes to the landscape of retail since Covid-19 hit, with many consumers turning to online shopping for their everyday essentials and more. Now that lockdown is easing and demand for our brands remains strong, it feels like the perfect time to launch our direct-to-consumer platform.

“It’s become clear in recent months that there is plenty of space for brands to move into the direct-to-consumer market while continuing to work in partnership with retailers, so we are looking forward to seeing how consumers respond to our offering given the demand we’ve been experiencing.”

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food