Unilever is to launch a Stork margarine line containing butter, the group's latest spread brand to get the ingredient in a bid to revitalise its sales.
Stork with Butter will go on sale next month, following last year's launch of Flora Gold and Bertolli with Butter.
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Unilever said the product offered consumers "the best of both worlds – light fluffy cakes, delicious buttery taste and rich creamy icing".
The company said: "It can also so be used straight from the fridge and is easy to cream making it easy for consumers to use."
Rhiannon Carr, brand manager for Stork at Unilever's UK arm, added: "The launch of Stork with Butter will unlock sales in the baking sector by appealing to the 30% of consumers who bake from scratch at least once a week, while encouraging occasional but eager bakers to use Stork with Butter when baking for family and friends."
According to data from IRI provided to just-food, Stork margarine sales in the UK have been on the wane. In the 52 weeks to 28 February, Stork sales hit GBP32.2m, down from GBP36.1m in the year to 1 March 2014. In the 52 weeks to 2 March 2013, sales were GBP38.4m.
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By GlobalData
