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March 31, 2015updated 07 Apr 2021 1:40pm

Unilever adds butter to Stork to boost UK sales

Unilever is to launch a Stork margarine line containing butter, the group's latest spread brand to get the ingredient in a bid to revitalise its sales.

By Dean Best

Unilever is to launch a Stork margarine line containing butter, the group's latest spread brand to get the ingredient in a bid to revitalise its sales.

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Stork with Butter will go on sale next month, following last year's launch of Flora Gold and Bertolli with Butter.

Unilever said the product offered consumers "the best of both worlds – light fluffy cakes, delicious buttery taste and rich creamy icing".

The company said: "It can also so be used straight from the fridge and is easy to cream making it easy for consumers to use."

Rhiannon Carr, brand manager for Stork at Unilever's UK arm, added: "The launch of Stork with Butter will unlock sales in the baking sector by appealing to the 30% of consumers who bake from scratch at least once a week, while encouraging occasional but eager bakers to use Stork with Butter when baking for family and friends."

According to data from IRI provided to just-food, Stork margarine sales in the UK have been on the wane. In the 52 weeks to 28 February, Stork sales hit GBP32.2m, down from GBP36.1m in the year to 1 March 2014. In the 52 weeks to 2 March 2013, sales were GBP38.4m.

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The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction.   As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated  enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales  intelligence program and KPIs to measure the success of such programs.   The white paper covers:
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  • Key elements of sales intelligence program
  • How can sales intelligence benefit sales & marketing?
  • What are the must-have KPI’s to measure the success of sales intelligence programs?
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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