Unilever is to launch a Stork margarine line containing butter, the group's latest spread brand to get the ingredient in a bid to revitalise its sales.

Stork with Butter will go on sale next month, following last year's launch of Flora Gold and Bertolli with Butter.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Unilever said the product offered consumers "the best of both worlds – light fluffy cakes, delicious buttery taste and rich creamy icing".

The company said: "It can also so be used straight from the fridge and is easy to cream making it easy for consumers to use."

Rhiannon Carr, brand manager for Stork at Unilever's UK arm, added: "The launch of Stork with Butter will unlock sales in the baking sector by appealing to the 30% of consumers who bake from scratch at least once a week, while encouraging occasional but eager bakers to use Stork with Butter when baking for family and friends."

According to data from IRI provided to just-food, Stork margarine sales in the UK have been on the wane. In the 52 weeks to 28 February, Stork sales hit GBP32.2m, down from GBP36.1m in the year to 1 March 2014. In the 52 weeks to 2 March 2013, sales were GBP38.4m.