Unilever is launching 17 ice creams this year across five of its brands in the US, inspired by “popular flavours and favourite desserts”.
The company is adding new products to its Breyers, Good Humor, Klondike, Magnum and Popsicle ranges.
“At Unilever, we’re on a consistent journey to better understand the connection consumers have to ice cream,” said Nick Soukas, director of ice cream at Unilever. “We’ve discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we’ve reimagined favourite flavours and pairings that cultivate great memories – like birthday cake, s’mores and chocolate and peanut butter – to surprise and delight our ice cream fans.”
Unilever will introduce five new Breyers varieties including Ice Cream Cake; Coconut Fudge; Chocolate Peanut Butter and two snack cup variants.
There will be four new Breyers Gelato lines, including Chocolate Fudge Truffle and Salted Caramel Truffle.
It is introducing a Good Humor ice cream sandwich version of its double chocolate chip cookie sandwich, as well as a new Oreo Cone.
The Klondike range will see a s’mores option added to its range of stickless bars. Two flavours – Double Raspberry and Double Chocolate Vanilla – are being added to the Magnum line on sale in the US.
Unilever, meanwhile, will add three flavours to its Popsicle line-up.
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