Unilever is launching 17 ice creams this year across five of its brands in the US, inspired by “popular flavours and favourite desserts”.

The company is adding new products to its Breyers, Good Humor, Klondike, Magnum and Popsicle ranges.

“At Unilever, we’re on a consistent journey to better understand the connection consumers have to ice cream,” said Nick Soukas, director of ice cream at Unilever. “We’ve discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we’ve reimagined favourite flavours and pairings that cultivate great memories – like birthday cake, s’mores and chocolate and peanut butter – to surprise and delight our ice cream fans.”

Unilever will introduce five new Breyers varieties including Ice Cream Cake; Coconut Fudge; Chocolate Peanut Butter and two snack cup variants.

There will be four new Breyers Gelato lines, including Chocolate Fudge Truffle and Salted Caramel Truffle.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also:

It is introducing a Good Humor ice cream sandwich version of its double chocolate chip cookie sandwich, as well as a new Oreo Cone.

The Klondike range will see a s’mores option added to its range of stickless bars. Two flavours – Double Raspberry and Double Chocolate Vanilla – are being added to the Magnum line on sale in the US.

Unilever, meanwhile, will add three flavours to its Popsicle line-up.

—

Today (31 March) is the last day you can benefit from our special membership offer, through which you get 15 months of access to just-food.com for the price of 12 – and, along with giving you three months for free, you will also receive two exclusive research reports. Full details can be found here.