Hellmann’s mayonnaise owner Unilever has acquired up-and-coming US condiments maker Sir Kensington’s.
Unilever described Sir Kensington’s, based in New York and set up in 2010, as “a mission-driven company and a pioneer and leader in condiments sold in the organic and natural marketplace”. Financial details were not disclosed.
Matthew McCarthy, the vice president of Unilever’s foods business in North America, said: “Sir Kensington’s is a beautiful brand. The acquisition aligns perfectly with our global sustainable nutrition strategy, moving us forward on our mission to delight consumers, produce delicious food with less impact on the environment and promote nutritious cooking.”
Sir Kensington’s, which since its formation has secured backing from investors including Verlinvest, the Belgium-based private-equity firm, generates the bulk of its US sales through natural and speciality stores. It also does business with foodservice accounts in the country. The company does have some international presence, selling into markets including Canada and Japan.
Mark Ramadan and Scott Norton, the co-founders of Sir Kensington’s, will remain with the business. Norton said: “Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”
“We fit Unilever’s vision for next generation of good food” – Sir Kensington’s co-founder Scott Norton talks to just-food today about the sale of the fledging US condiments maker
Interview from September 2015: Sir Kensington’s co-founders on growth plans after investment round