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June 18, 2020

Unilever Germany factory future resolved but redundancies to come

Unilever has confirmed jobs at one of its food factories in Germany are set to go even after it reached agreement with staff to keep the plant open.

By Dean Best

Unilever has confirmed jobs at one of its food factories in Germany are set to go even after it reached agreement with staff to keep the plant open.

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This week, the deal between Unilever and employee representatives on changes to maintain production at the facility in Heilbronn was formally signed.

Last autumn, workers at the factory in the southern German town were informed Unilever no longer deemed the plant competitive enough. After talks between the FMCG giant and staff, the facility will stay open, although with some changes to conditions, including a reduction in top-up payments for late and weekend shifts.

A spokesperson for Unilever’s business in Germany also said there would be redundancies at the plant, which makes products under the Knorr brand for the domestic market and other European countries.

“There will also be some redundancies, which will be worked out together with the unions and the works council. I think that’ll be between 40 and 50, something like that. It’s not 100% sure yet,” the spokesperson said. Around 500 staff work at the plant.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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