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August 9, 2016updated 12 Jul 2022 6:46am

Unilever Israel licence suspended over salmonella probe

Israel's health ministry has suspended Unilever's manufacturing licence in the country after breakfast cereal thought to be tainted with salmonella was despatched from one of the company's plants in southern Israel to supermarkets.

Israel’s health ministry has suspended Unilever’s manufacturing licence in the country after breakfast cereal thought to be tainted with salmonella was dispatched from one of the company’s plants in southern Israel to supermarkets.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The ministry said Unilever had cooperated fully with an investigation into the incident at the Arad facility. The ministry said there had been “a series of negligent mistakes and not an incident with malicious intent by the firm’s management and quality control procedures“.

As of 7 August, the source of the outbreak not been found and the ministry said it had recommended employees also be tested.

Some “corrective actions” have been carried out and daily sampling is now taking place. However, the ministry said Unilever’s manufacturing licence would remain suspended until a full investigation has taken place.

According to reports, around 240 boxes of Telma cereal suspected to be contaminated are thought to have been sent to stores and sold on to consumers. However, the ministry did not confirm this and Unilever has yet to respond to a request for comment.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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