Unilever makes Covid-19 pledge to SME suppliers

Anglo-Dutch consumer goods giant Unilever has made a pledge to customers and suppliers that are struggling because of the Covid-19 outbreak.

By Leonie Barrie

Anglo-Dutch consumer goods giant Unilever has pledged to help customers and suppliers that are struggling because of the Covid-19 outbreak.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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In an announcement today, the Marmite and Ben & Jerry’s ice cream maker said it will offer EUR500m (US$541.5m) of cash flow relief to “support livelihoods across its extended value chain”.

Unilever said it will make early payments to its most vulnerable small and medium-sized suppliers, to help them with financial liquidity and extend credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs. The company said it will also protect its workforce from sudden drops in pay, as a result of market disruption or being unable to perform their role, for up to three months. CEO Alan Jope said: “We are deeply saddened by the terrible impact that coronavirus is wreaking on lives and livelihoods everywhere. The world is facing its greatest trial in decades. We have seen the most incredible response from the Unilever team so far, especially those on the front line of our operations in factories, distribution centres and stores.”

He added: “Our strong cash flow and balance sheet mean that we can, and should, give this additional support.”

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

by GlobalData

Enter your details here to receive your free Report.