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July 22, 2020

Unilever shuts India plant amid Covid-19 infections

Unilever has closed a factory in a major market in Asia after staff at the facility tested positive for the novel coronavirus.

By Dean Best

Unilever has closed a factory in India after staff at the facility tested positive for Covid-19.

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The FMCG giant told just-food workers at the plant in the northern city of Haridwar had been diagnosed with the novel coronavirus.

“We can confirm that some workers at our Haridwar factory have tested positive for Covid-19 – most of them are asymptomatic – and we are offering support to them and their families,” a Unilever spokesperson said.

“We are currently advising our workforce to self-isolate and to monitor their health, and have temporarily closed the site while additional deep cleaning and sanitisation takes place.”

India newspaper DNA has reported at least 150 staff at the factory had tested positive for Covid-19. Unilever could not confirm the number at the time of writing.

The publicly-listed Hindustan Unilever, in which Unilever owns a majority stake, yesterday (21 July) published its financial results for the quarter to 30 June.

In a conference call with analysts, Hindustan Unilever said its food business had seen “broad-based, double-digit growth across segments” on the back of the “tailwind” of in-home consumption amid India’s lockdowns.

By contrast, the group said its ice cream, foodservice-focused food solutions and vending arms had been “severely impacted due to out-of-home consumption loss”.

Hindustan Unilever said segment revenue – which combines sales and “other operating income – from its food and refreshment division jumped 52% to INR29.58bn (US$396.8m).

The impact of the merger of GlaxoSmithKline Consumer Healthcare Limited with Hindustan Unilever, sealed in April, was a key factor. Overall, Hindustan Unilever’s group sales rose 4% to INR104.06bn. Excluding that deal, revenue declined 7%.

Hindustan Unilever’s profit after tax was INR18.81bn, up 7% on the corresponding period a year earlier.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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