Sara Lee, the US food group, today (17 July) blamed a drop in consumption in Spain for its decision to sell three bakeries in the country.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Spanish food maker Grupo Siro has struck a deal to buy Sara Lee’s three facilities for an undisclosed sum.


The sale will leave Sara Lee with eight factories in Spain and the company said it would invest in innovation and pricing to compete in the market.


“The current economic situation and drop in consumption has forced us to adapt our production capacity to the current needs of the market so that we can continue to be competitive,” a Sara Lee spokesman told just-food.


In May, when Sara Lee issued its third-quarter results, the company warned that Spanish consumers were trading down to private-label breads amid a “very challenging” economy.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The Sara Lee spokesman hinted that the group could invest in price to compete with own-label manufacturers.


“With this cost savings, Sara Lee International Bakery will be able to further invest in innovation, quality and pricing architecture,” he said.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now