Swiss dairy group Emmi said it will “significantly” expand its international business in the next few years in a bid to bring foreign sales up to the level of Swiss sales.
The company told just-food today (8 April) that its strategy is “mainly based on international growth in Europe and North America”.
Beside Switzerland, the company said its investments will be focused on “markets and products with the greatest growth and benefit potential”, and cited Germany, Italy, Austria, the UK and the US in particular.
“There is also growth potential in Switzerland, but it is very limited,” a spokesperson said.
Emmi, which bought US specialist cheese company Roth Kase in January, increased its stake in Spain’s Kaiku Corporation this month to 43% from 23%.
The company also announced plans to buy a 60% stake in yoghurt and dessert maker Nutrifrais from the Geneva-based LRG Group today.
Emmi said it is “confident” that the strategy it has chosen for international expansion “is the right one”, given that it expects “market liberalisation to continue”.
“With regard to other markets, we will cultivate business opportunities or work closely with strategic partners such as the cheese specialist Ambrosi in the French market and with Spain’s Kaiku Corporación Alimentaria for the Spanish and South American markets,” the company said.
“We are also investing in the establishment and reinforcement of the Emmi brand. We want Emmi to be synonymous with genuine Swiss premium taste, thereby setting ourselves apart from the competition by being a high-quality provider.”