UK frozen food group Iceland Foods has indicated it plans to expand its business by growing international and online sales.

Within the UK, Iceland said it will extend its online ordering service, which is currently being trialled in a handful of stores. The company did not provide a time scale, but a spokesperson told just-food the roll out would be staggered: further “selected stores” will first offer the service, with the plans to go nationwide in the offing.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“We are encouraged by the success of the trial so far and will evaluate its results before extending it to further selected stores. The service provides free delivery, subject to a minimum order of GBP25. The service will be rolled out nationwide in due course,” the spokesperson said.

Iceland also indicated that it is progressing towards its goal of international expansion. In 2012, Iceland appointed Paul Foley as international business director, with the mandate of growing Iceland’s overseas presence. The spokesperson said that Iceland is considering “all routes to market including exports, franchising, acquisitions and new store openings” in its bid to establish itself overseas.

“We are currently looking at a wide range of opportunities in regions including Eastern Europe and the Middle East (where our shareholder Landmark Group is based). We have also begun to export Iceland products to South Africa (where our shareholder Brait is based).”

See Also:

Earlier today (7 June) Iceland revealed that sales during the full-year to end-March edged up, but profitability was hit by costs associated with its 2012 MBO.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.