Royal Wessanen, the Dutch food group, believes growing demand for dairy-alternative drinks in the UK will provide room for growth for new acquisition So Good.
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Fred Alkemade, executive vice president for strategy and M&A at Wessanen, told just-food today (2 July) that the purchase of So Good gave the company a strong presence in the category in the UK.
“For us, So Good is very attractive and gives us a number two position in the UK. There is still room for growth and we think the growth drivers are that people want an alternative to dairy products and people want new flavours,” Alkemade said.
Alkemade said Wessanen’s experience in building similar brands in France, Italy and the Benelux would stand So Good in good stead in the UK.
Wessanen struck a deal with the brand’s owners – UK-based So Good International and the Australian Conference Association – for an undisclosed sum.
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By GlobalDataKallo Foods, Wessanen’s UK arm, will run the So Good business, while the range of soy-based beverages will be manufactured by So Good’s existing venture partners.
