Campbell Soup Co. has said its snacks divisions in North America and Asia-Pacific will share ideas as the US food group looks to drive growth from that side of the business.

The US soup manufacturer owns the Pepperidge Farm snack brand in the US and Arnott‘s biscuits in Australia. It is looking to boost global baking and snacking sales, which reached US$2.2bn in its last fiscal year.

Speaking after Campbell opened a new site in the US to “accelerate” NPD from its baking and snacking businesses, a spokesperson said: “Irene Chang Britt, the new President of Pepperidge Farm, is also responsible for our global baking and snacking strategy. She is increasing the amount of collaboration between Pepperidge and our Arnott’s business in Asia Pacific.”

The US$30m development in Connecticut opened yesterday (12 September). The spokesperson said the facility would make product testing easier.

“There are several benefits to the new innovation centre, including that we will be able to conduct initial research and test product concepts more quickly and conveniently than in the past. Having a pilot plant on-site with the research and development and marketing teams is another benefit. It enables us to operate more efficiently. In the past, we would conduct pilot plant runs in our existing plants. Now, we will be able to do these initial concept right on site at Pepperidge Farm.”