Archer Daniels Midland Company (ADM) launched an online resource designed to promote how the agricultural group can help food companies develop products and meet consumer demand.


At http://www.admworld.com/resourceful, visitors can see how ADM has helped manufacturers overcome obstacles in terms of technical applications and develop new foods, the company said today (4 July).


Shannon Chapoy, director of marketing at ADM Europe, said the multilingual site demonstrates the company’s “commitment” to “anticipating and fulfilling our customers’ needs”.


Chapoy added: “ADM’s customers will now benefit from a full service that links innovative ingredients with dedicated technical expertise and support.”