Fruit ingredients firm Agrana Fruit has opened an innovation centre in the US.
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The site, in Brecksville, Ohio, will develop products “specifically tailored to the North American market”, the company said.
“In contrast to other global regions, flavours and trends in North America change more frequently,” Agrana said.
“For demographic reasons, special dietary trends are far more prominent in North America than they are in other countries. The addition of health-promoting substances, such as vitamin supplements, to fruit preparations also has a higher priority in North America.”
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