US: AIPC revamps Mueller’s pasta packaging

Pasta maker American Italian Pasta Company has unveiled new packaging for its Mueller’s pasta line.

 

The new packaging on all 38 different Mueller’s pasta varieties features the brand’s traditional blue, red and white colours and an updated design that includes bold new graphics, the company said.  Markets across the country will begin seeing the new packaging by January 2006.

 

“Mueller’s is the essence of ‘pasta Americana‘ – a quick, easy, economical meal that everyone in the family enjoys,” said Daniel W Trott, executive vice president for marketing at AIPC.  “Refreshing the Mueller’s look is about more than just the package.  It’s about leveraging our strong consumer loyalty, communicating the quality of one of our premier pasta products and refreshing the brand in a way that forges even deeper connections with consumers with information that is relevant and useful for the way Americans enjoy pasta today.”

 

Mueller’s new packaging also will include new classic and contemporary pasta recipes, created by Mueller’s executive chef Mark Anthony Prece, satisfying a range of tastes and providing creative ideas for easy and delicious homemade meals.  The recipes include: Old Fashioned Baked Mac and Cheese, Greek Pasta Salad, Tomato Bacon Rotini and Pesto Bowties with Chicken, among others.