Discount grocer Aldi has launched a premium own-label line, called Specially Selected, in the US.
The company said the range offered “high-quality foods” at “affordable prices”. The line includes a variety of products from across the store, and features a range of speciality products – from “gourmet pastas” to premium meats and cheeses. Many of the products are being introduced through the Special Buy Programme, Aldi added.
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Aldi developed the Specially Selected range in European markets, where the retailer claimed it has a “devoted following”.
