US firm Applegate has launched what it claims is the first natural and organic lunch kit.

The Half Time lunch kits are designed to save parents time making lunches. They combine three organic and natural food brands: Annie’s, Stonyfield and Applegate into a single kit.

“Our survey showed that parents love the convenience of pre-packed lunch kits, but not necessarily the ingredients,” said Neil Leinwand, Applegate senior vice president of marketing. “With Half Time, parents don’t have to compromise between convenience and quality because we’re combining the three trusted natural and organic brands that are already in their refrigerators and pantries,” said Leinwand. Applegate regularly receives emails and phone calls from consumers asking the company to create a pre-packed lunch kit, he added.

Applegate Half Time comes in three varieties: Turkey & Cheese, Ham & Cheese, and Bologna & Cheese. Half Time has a suggested retail price of $4.99, and all kits include: Applegate Naturals meats, Applegate American cheese, Stonyfield YoKids Squeezers Strawberry Organic Lowfat Yogurt, and Annie’s Homegrown Buttery Rich Crackers.

US natural and organic business Applegate was set up by CEO Stephen McDonnell in 1987. McDonnell remains the company’s majority shareholder.

Each kit also contains either Annie’s Bunny Graham Friends or Annie’s Organic Berry Patch Fruit Snacks.

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By GlobalData