Atkins Nutritionals (ANI) has announced a shake-up of its board of directors and a new business strategy.

The company said four industry executives would be joining its board: Robert W. Carpenter, the president of ARAMARK Healthcare – Food, a division of ARAMARK Corporation; Kevin S. Flannery who is the president and CEO of Whelan Financial Corporation; Tim Healy who was most recently the chairman and CEO of Ubiquity Brands and Hugh R. Rovit, a principal in interim management at Masson & Company LLC, a turnaround advisory and financial restructuring firm.

“We are fortunate to welcome a talented and experienced group of executives,” said Mark S. Rodriguez, president and chief executive officer. “Their strong backgrounds and world-class experience will provide invaluable counsel as we implement a financially sound business strategy that focuses on developing products that appeal to a broader spectrum of consumers while delivering a unique nutrition advantage versus the competition.”

He added: “Assembling this highly regarded board reflects the importance we place on our business strategy. ANI has restructured to become a stronger, faster and more flexible operation, and the collective perspectives of this board will be of tremendous value as we move forward.”

In a statement, the company said that its new strategy is driven by a commitment to consumer and customer needs. ANI has streamlined its product offering from 340 to 60 nutrition bars and shakes, which it believes has allowed it to make significant improvements to the taste, appearance and overall quality of its Atkins Advantage products.

ANI has recently introduced two new products, Atkins Advantage Caramel Cookie Dough and Caramel Fudge Brownie bars, and plans to introduce other new products as a part of its development programme.