Crackerbread company Wasa, owned by Italian pasta group Barilla, has added two varieties to its crispbread range for the US market.
Crisp’n Light Mild Rye and 100% Whole Grain will launch this summer, the company said yesterday (18 August).
Crisp’n Light Mild Rye provides 8% of the Daily Value for fiber (2g), 4g of whole grains and 80 calories per serving, the company claims.
100% Whole Grain is made with 100% whole grains, providing 12g in every slice, with 40 calories per serving, the company said.
“The rye in new Wasa Crisp’n Light Mild Rye and Wasa 100% Whole Grain contains phytonutrients that function as antioxidants, prebiotics and phytoestrogens. These compounds play a key role in the reduction of heart disease and cancer risks,” Wasa said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData