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August 5, 2021

US-based Whitebridge Pet Brands snapped up by European investor NXMH

The Belgium-based investor has bought the business from Chicago private-equity firm Frontenac.

US pet-food company Whitebridge Pet Brands is under new ownership after being acquired by European investment firm NXMH.

The Belgium-based investor has bought the business from Chicago private-equity firm Frontenac for an undisclosed sum.

Whitebridge Pet Brands manufactures pet foods, treats and supplements with brands including Tiki Cat and Tiki Dog. It had been owned by Frontenac since 2014.

The St. Louis, Missouri-based company, which has manufacturing operations in the US and Denmark, was founded through the merger of Cloud Star, a pet treat manufacturer, and Petropics, which brought with it the Tiki Cat and Tiki Dog brands.

Whitebridge Pet Brands has grown through M&A. In April 2017, the company acquired Dogswell, a company making functional jerkies for dogs and in January 2020 bought Cardinal Pet Care, maker of Pet Botanics and Crazy Dog training treats.

In March this year, Whitebridge Pet Brands purchased pet supplement business Grizzly Pet Products.

Olivier Amice, the company’s CEO, said: “We are now very excited to join forces with NXMH alongside their other international pet food businesses. The new combined scale and footprint will allow us to continue to build our platform and accelerate our development, with more innovation, geographic expansion and new acquisitions.”

Jamie Hong, managing director of Brussels-based NXMH, said: “We have been impressed by the Whitebridge team and what the company has accomplished over the last few years. We share their strong nutritional philosophy of minimally-processed, natural pet food and we are excited to continue the journey with a focus on pet health, innovation and strong partnerships with distributors and retailers around the globe.”

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