Baskin-Robbins ice creams are set to go on sale in US grocery stores, owner Dunkin’ Brands has announced.
A range of packaged ice cream and ice cream bars willl hit US shelves this spring, Dunkin’ said.
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John Fassak, vice president of business development for Dunkin’ Brands, said the company had targeted “major grocery retailers” in the US.
“Soon, consumers will be able to enjoy Baskin-Robbins’ delicious flavors at home, even if they can’t make it to one of our more than 2,450 ice cream shops across the US,” Fassak said.
When asked by just-food why Baskin-Robbins had decided to move into the grocery retail ice cream sector against competition from the likes of Unilever and Nestle, a spokesperson said: “We’re giving our guests more opportunity to enjoy our iconic frozen treats and making them more accessible across the country, especially in areas where consumers can’t make it to one of our Baskin-Robbins shops.”
US dairy giant Dean Foods is manufacturing the ice creams at plants in Tennessee and Ohio.
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By GlobalDataThe ice creams will be marketed and distributed by Boardwalk Frozen Treats, a firm set up last autumn set up specificially to handle Baskins-Robbins products.
Baskin-Robbins has secured listings at Kroger’s Ralphs and Food 4 Less chains in California and at Albertons LLC’s Shaw’s supermarkets in New England.
The suggested retail price for the ice creams is US$4.29 for both the 14 oz. and bars.
Boardwalk Frozen Treats was formed last year and counts former executives from Nestle’s Dreyer’s Grand Ice Cream, Mondelez International and Wal-Mart among its senior management.
Tom Delaplane, who had worked at Dreyer’s and is now Boardwalk’s CEO, said: “Baskin-Robbins is one of the world’s premier ice cream brands with broad brand awareness, so we’re thrilled to be the sales, marketing and distribution partner for the brand’s range of frozen treats to be sold in grocery stores.”
